Khoder Ramche

Senior Brand & Digital Designer | 10+ Years Crafting Iconic Identities for Global Brands
Building design systems that connect strategy, emotion, and visual storytelling.

CMA CGM – “We Have Come a Long Way” Campaign Concept

CMA CGM – “Anchored in Home” Concept

Concept visual for CMA CGM highlighting global growth grounded in Lebanese heritage. The anchor symbolizes stability and home, while the wide landscape reflects expansion across sea, air, and land. A statement of identity: We have come a long way, but we never left home.

A conceptual campaign visual for CMA CGM

highlighting its seamless operations by sea, air, and land.
The straight-line composition symbolizes connection and progress, while the tagline “We have come a long way, but we never left home” reflects the brand’s Lebanese roots and global expansion.

Building Brands That Stand for Something

Every successful brand starts with strategy. I design visual systems that express purpose, values, and emotion
— creating unified identities that scale from logo to full ecosystem.